Does BlogRush bring any traffic? Latest 2012

We had seen lot of buzz about BlogRush in the last two months. The grand launch was followed by unexpected huge response from the bloggers. As a result, BlogRush went into the hiding for close to a month and came back with a bang.

How is my blog doing?
When I first saw the phase 2 reports, I was really impressed. The reports are really attractive and very use to analyze. But, the bottom line is whether BlogRush bringing in any traffic to you? I thought of doing a simple study and took the data for the last 30 days. Here is the screen shot of my credits earned:


The numbers look really good with about 14,000 bonus credits earned in addition to the 10,000 credits earned by my traffic and my referrals traffic. But, the real picture emerges when I consider the number of visitors it brought to our blog.


Conversion Rate
It brought about 12 visitors. So, the conversion rate works out to about 0.05%. If I just ignore the bonus credits and compute the click rate based on my credits and my referral credits, it works out to about 0.12%. That is just one click for every 1000 displays of the title links.

Important Observation
I have noted another strange behaviour in my referral statistics graph. Take a look at the following graph:


I found it difficult to comprehend the sudden drop in the referral credits. I believe this may be due to those bloggers removing the widget from the blog. Does that dipping graph is in line with a dipping interest about BlogRush? In fact, I don't see any traffic from 3 of my first level referrals. Quite strange.

Conclusion
Is BlogRush doing justice to the precious sidebar space it is occupying? It is difficult to answer. I am not doing anything more than just displaying the widget. No promotion, no time spent on it. I agree that BloggingZoom has brought in much more traffic, but I also had to spend few hours regularly to achieve that. So, 12 visitors a month to this blog (about 1.5% of total traffic) from BlogRush has come without any additional effort.

If your sidebar is precious enough and you can do something better, then BlogRush is not worth continuing with. But, if you are just going to fill your sidebar with another ad, then I would suggest retaining the widget to get some traffic without a sweat.